VERV
Luxury real estate investment
VERV
Luxury real estate investment
Overview
VERV is a real estate investment and development firm founded by former NFL player, Peyton Thompson, with over $50 million AUM. In addition to facilitating real estate transactions, VERV actively invests in properties and manages a real estate portfolio. Their investment acumen sets VERV apart and gives their clients a unique advantage in the market. VERV had an existing website, but the content and site structure didn’t communicate VERV’s three offerings of brokerage, investment, and development services. Since the development offering wasn’t ready to market, we agreed to focus on customer acquisition via brokerage and investment services. VERV asked me to first design the home page and property listing and detail pages, and then designs for remaining level one content pages followed.
Goals
- Redesign the content flow on the home page for engagement and click-through. Buy/sell CTA is primary, and the investment CTA is secondary, as this is VERV’s typical customer journey.
- Portray VERV as a market leader. VERV is competing with other luxury real estate firms. The aesthetic must appeal to clients looking to make million-dollar transactions to be competitive in a crowded Austin luxury real estate market.
- Contact info and form must be prominent for lead gen. This is a brochure website with the potential to capture leads on every page.
Services
Design & Development
Content
Strategy
The landing page
Every home page should function like a landing page—clear, fast, and purposeful. A visitor should understand what the business does in under five seconds and be guided toward a second page before bouncing. On a brochure-style website like this one, the home page typically represents 30% or more of total pageviews, so its job is critical.
VERV is far more than a brokerage, but most clients’ first touchpoint is still transactional. That’s why the primary call to action is “View Listings.” From there, the page introduces the brokerage services and then the investment services. This mirrors the real customer journey: most investors began as brokerage clients. The home page flow intentionally reflects that progression, guiding users through the same path that leads to long-term relationships with VERV.
Anatomy of a home page
Let’s break it down. A website can look great, but aesthetics alone aren’t what drive results—the real power is in the story it tells. This site balances the business’s goals with the customer’s goals, which ideally should align. When a business offers products or services with a higher barrier to entry, the path from first impression to conversion is usually longer. That’s why it helps to lead with the easier, lower-commitment offering. Then, use well-built content pages—essentially landing pages for each service—and your broader marketing channels to guide users toward the higher-commitment products over time.
The order of elements on a home page should always reflect the site’s primary goals, but the components outlined here are typically worth including. Every website is its own challenge with its own purpose, and treating all home pages the same would miss what makes each business unique.
