Goals

• Enhance the presentation and communication of CCC’s offering to the cause cycling community. The redesign positions the organization’s purpose statement prominently above the fold, ensuring visitors immediately understand the “why” behind the Coalition. Updated page layouts pair clear content with modern visual design, leveraging strong typography and bold imagery to engage users while maintaining a polished, nonprofit aesthetic.
• Improve usability and information flow through a simplified, intuitive site structure. The previous layout combined multiple sections into the home page, creating confusion around membership and mission. The new navigation separates “Home,” “About,” “Membership,” and “Summit” content into dedicated sections, guiding visitors naturally from awareness to involvement. Built on Webflow’s CMS, the site supports easy content updates while keeping the overall experience cohesive and user-friendly.
  
• Create a job board that connects the cause-cycling community with meaningful opportunities. The new system enables members to create accounts, securely sign in, and post niche job openings that support the mission of the Coalition. This feature strengthens CCC’s ecosystem by fostering connection, supporting career growth, and expanding the reach of opportunities within this specialized community.