CRYPTOUNMASKED
Cryptocurrency yield-bearing offer comparison
CRYPTOUNMASKED
Cryptocurrency yield-bearing offer comparison
Overview
In 2020, yield-farming platforms surged in popularity, offering users interest-bearing accounts to earn on their crypto deposits. But comparing these options wasn’t easy—most comparison sites were influenced by paid placements and lacked truly independent data. To solve this, I launched CryptoUnmasked, a platform built on transparency and unbiased comparisons. When several major interest-earning platforms collapsed during the 2022 crypto bear market, I made the decision to sunset the project. Protecting users from unnecessary risk mattered more than keeping the site alive, and retiring it was the responsible choice.
Goals
- Allow users to select one or more coins they own and view matching yield offers with flexible filtering and sorting.
- Provide listing results that link to yield platforms via affiliate partnerships.
- Implement a CMS for streamlined data entry, management, and updates.
Services
Design & Development
Content
Strategy
Three user flows begin with search.
Flow 1: Compare offers for a single coin.
In this flow, the user types a value in the search field, selects from the auto-populated results, and views the available offers for that coin.
Flow 2: Compare offers for multiple coins.
An investor wants to compare offers for multiple coins in a single view to be able to see which platforms support the most coins in the investor’s portfolio. In this flow, the user types a value in the search field, selects from the auto-populated results, and then searches for another coin to repeat the process. The active coins with listed offers appear below the search field and can be removed when clicked.
Flow 3: Search to learn.
This end user may not own any coins, and may not know what to search. The green pills below the search field are sorted by market cap, with the largest and most popular coins occupying the first ten positions, and the remaining 181 coins are listed alphabetically. This sliding row of buttons allows for quick coin selection and helps users who may not know what to search for.
User testing informs table and grid views.
There are pros and cons to both table and grid views. Grid view can accommodate more content per offer card and can display more offers on desktop. Grid view displays more offers on mobile and is easier to scan, but makes comparing multiple coins more difficult. With UsabilityHub, I conducted a survey to get input on the design and labeling of each view, and view preferences.
